PURPOSEFUL UNDERSTANDING OF PEOPLE, CULTURE, MARKETS, AND BRANDSH2 Partners is synonymous with David Hopper, an independent brand research and strategist with over 25 years of international experience.
Our work sits between market research and trend forecasting, synthesising insight in the cause of brand strategy and communications development, and creating dramatic brand positioning ideas. Cognisant of business realities today, we imagine the best of brand possibilities for tomorrow - brand foresight. Results and recommendations are presented succinctly, decisively, imaginatively. Much of our work has had a direct influence on how many famous and respected brands have been created and transformed. We avoid corporate orthodoxies and delegation. Where the task demands it, we network with like-minded and talented brand experts, established in their local cultures and specialisms. |
"I have worked with David since the 1990s. He is, in my opinion, unrivalled in the area of positioning and re-positioning brands. David doesn’t simply generate customer insight, he also unlocks customer foresight. In so doing, he is able to envision the full potential of a brand, where it will sit in the mind of the customer and how this can be communicated persuasively - a very rare skill, but one that David consistently provides, having helped me deliver numerous strategic paradigm shifts for clients as diverse as Orange, Hiscox, O2, Asda and Glenfiddich."
Charles Vallance, Founding Partner VCCP "David has worked successfully on brand positioning for Champagne Bollinger from 2016 , conducting our global brand audit and workshops in order to build the brand positioning. With his international expertise, he has been able to manage workshops with different nationalities in France, the UK, and the USA, demonstrating his strong capability to identify consumer insights and to turn them into actionables. Thanks to his hard work and commitment, he became a permanent friend of the Bolly family!"
Charles-Armand de Belenet, Directeur Générale Champagne Bollinger |
