VERSATILE STRATEGIC FORESIGHT FOR BRAND TEAMS
H2 Partners is synonymous with David Hopper, an independent brand research and planning consultant with over 25 years of international experience.
Our work sits between market research and trend forecasting, harnessing the strengths and avoiding the blind spots of each. We see qualitative research as our starting point (not the final word) for the best of synthesis, strategic planning, and advertising development. Without losing sight of business realities and market attitudes today, we imagine the best of brand possibilities for commercial advantage tomorrow - brand foresight.
Results and recommendations are presented succinctly, decisively, imaginatively. The operation is virtual, without corporate orthodoxies or delegation. David Hopper is joined by other network partners where the task demands it (such as on international projects) to add scope and value - like-minded and talented brand experts, established in their local cultures and specialisms.
Our work sits between market research and trend forecasting, harnessing the strengths and avoiding the blind spots of each. We see qualitative research as our starting point (not the final word) for the best of synthesis, strategic planning, and advertising development. Without losing sight of business realities and market attitudes today, we imagine the best of brand possibilities for commercial advantage tomorrow - brand foresight.
Results and recommendations are presented succinctly, decisively, imaginatively. The operation is virtual, without corporate orthodoxies or delegation. David Hopper is joined by other network partners where the task demands it (such as on international projects) to add scope and value - like-minded and talented brand experts, established in their local cultures and specialisms.
"I have worked with David since the 1990s. He is, in my opinion, unrivalled in the area of positioning and re-positioning brands. David doesn’t simply generate customer insight, he also unlocks customer foresight. In so doing, he is able to envision the full potential of a brand, where it will sit in the mind of the customer and how this can be communicated persuasively - a very rare skill, but one that David consistently provides, having helped me deliver numerous strategic paradigm shifts for clients as diverse as Orange, Hiscox, O2, Asda and Glenfiddich." Charles Vallance, Founding Partner VCCP
