brand foresight - communications
SHARED AMBITION: COMMERCIAL CREATIVITY
Over two-and-a-half decades, we have worked alongside pre-eminent international communications and media agencies. From the halcyon days of ATL to media-neutrality to open-source, real-time, digital environments - whatever the era, it has always been the case that competitive advantage comes from outstanding ideas. In the development of which, research can play a key role - providing we understand the fine line between inspiring creativity and blunting originality.
We have built a reputation for being trusted by agencies with their work and by end-clients with their briefs. Sharp, relevant, and commercially-effective creative is best achieved where the research occurs as part of the development process, rather than as a later-stage judgement mechanism.
In 2013, we helped the IPA take soundings from leading media figures, resulting in that body's commitment to "commercial creativity" - keeping pace with the changing needs of the always-on, connected global audience.
"David inhabits the world of ideas, brands and people, but is a master in understanding and explaining how these intersect. His gritty appreciation of current attitudes and beliefs coupled with a razor sharp ability to plot future brand opportunities has helped me on strategic, brand and product development challenges at Nokia, Autographer and now Pimloc, a new technology start-up. A trusted researcher, planner, advisor, and futurist in one complete package, David has demonstrated a remarkable aptitude for spotting how to leverage our assets whilst simultaneously keeping us grounded in current and business realities. Whatever the brief, David can be relied upon to deliver relevant, decisive and motivating answers, and having worked with him for the last 18 years, I'd say that every meeting, from the most casual to the most formal, can still astound."
Simon Randall, CEO Pimloc