brand foresight - communications
SHARED AMBITION: COMMERCIAL CREATIVITY
Over two-and-a-half decades, we have worked alongside pre-eminent international communications and media agencies. From the halcyon days of ATL to media-neutrality to open-source, real-time, digital environments - whatever the era, it has always been the case that competitive advantage comes from outstanding ideas. In the development of which, research can play a key role - providing we understand the fine line between inspiring creativity and blunting originality.
We have built a reputation for being trusted by agencies with their work and by end-clients with their briefs. Sharp, relevant, and commercially-effective creative is best achieved where the research occurs as part of the development process, rather than as a later-stage judgement mechanism.
In 2013, we helped the IPA take soundings from leading media figures, resulting in that body's commitment to "commercial creativity" - keeping pace with the changing needs of the always-on, connected global audience.
"I met David in 2003 as I joined Nokia to help launch the new era of services. The clarity of his thinking, the persuasiveness of his research, and the credibility of his delivery cut through to tough audiences and mainlined into the decisions that shaped what Nokia did. He brings a depth of experience, a calibre of intellect, and an understanding of digital consumers that is still, years on, totally unrivalled among the many smart people I’ve worked with. Since then, he has helped me develop a wearable tech brand for Oscar winning OMG plc, digitally transform a global bank, and more recently steer the AnyVan brand to market leadership in the online sector. Whether global positioning project or local launch challenge for a digital startup, David is able to synthesise unfathomable complexity into light bulb clarity."
James Ebdon, Marketing Director, Anyvan