brand foresight - research
MULTIPLE PERSPECTIVES, PINPOINT RECOMMENDATIONS
We connect brand teams with market realities - through whatever research sources and methodologies work best - for compelling, and commercially viable brand development. So often, our findings have stayed in continual use long after the main research is complete.
Our style is collaborative and positive. We provide ongoing dialogue and interim debriefs; we encourage client attendance at focus-groups and make extensive use of video. In the set-up and management of projects, we question lazy orthodoxies and over-complication; we recommend methodologies best for task rather than favour one pet approach, be it traditional or radical.
The public these days can be cynical about marketing and people's casual deconstructionism of brand agenda is to be expected. In the context of research, we regard this as cause for wider involvement of research participants as joint problem-solvers and co-creators, rather than as an obstacle.
"We have worked with H2 Partners for more than 10 years now, on a variety of international brand positioning and NPD projects. They bring a huge degree of intellectual clarity, finding ways to go deep into what drives our target consumers and what resonates most powerfully about our brands, whilst simultaneously communicating findings in ways that are clear, considered, actionable. David is one of the most effective research partners we have in getting our marketing and insight teams to really think, and has been integral to our success and development."
Tim Stanbridge, Senior Consumer Planner, Pernod Ricard