brand foresight - research and insight
MULTIPLE PERSPECTIVES, PINPOINT RECOMMENDATIONS
We connect brand teams with market realities - using the research sources and approaches that work best for compelling and commercially viable results. The synthesis and interpretational foresight that is out trademark make our offering uniquely actionable. Indeed, our findings and recommendations have often stayed in continual use long after project completion.
Our style is collaborative and positive. We support ongoing dialogue and interim debriefs, client engagement in process, and pragmatic use of video. In the set-up and management of projects, we question lazy orthodoxies and over-complication. We recommend the best methodology for the brief - be it traditional or radical - rather than favour one pet technique.
The public these days can be cynical about marketing and people's casual deconstructionism of brand agenda is to be expected. In the context of research, we regard this as cause for wider involvement of research participants as joint problem-solvers and co-creators, rather than as an obstacle.
"David inhabits the world of ideas, brands and people, but is a master in understanding and explaining how these intersect. His gritty appreciation of current attitudes and beliefs coupled with a razor sharp ability to plot future brand opportunities has helped me on strategic, brand and product development challenges at Nokia, Autographer and now Pimloc, a new technology start-up. A trusted researcher, planner, advisor, and futurist in one complete package, David has demonstrated a remarkable aptitude for spotting how to leverage our assets whilst simultaneously keeping us grounded in current and business realities. Whatever the brief, David can be relied upon to deliver relevant, decisive and motivating answers, and having worked with him for the last 18 years, I'd say that every meeting, from the most casual to the most formal, can still astound."
Simon Randall, CEO Pimloc
"We have worked with H2 Partners for more than 10 years now, on a variety of international brand positioning and NPD projects. They bring a huge degree of intellectual clarity, finding ways to go deep into what drives our target consumers and what resonates most powerfully about our brands, whilst simultaneously communicating findings in ways that are clear, considered, actionable. David is one of the most effective research partners we have in getting our marketing and insight teams to really think, and has been integral to our success and development."
Tim Stanbridge, Senior Consumer Planner, Pernod Ricard
h2 partners - brand foresight
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