"David doesn’t simply generate customer insight, he also unlocks customer foresight... to envision the full potential of a brand, where it will sit in the mind of the customer and how this can be communicated persuasively - a very rare skill.”
Charles Vallance, Founding Partner, VCCP
Charles Vallance, Founding Partner, VCCP
UNDERSTANDING REAL PEOPLE, CULTURES AND MARKETS;
CRAFTING DRAMATIC BRAND IDEAS
Strategic research and planning, ethnography, brand semiology
Insightfulness, intelligence, business acumen
Astute positioning and powerful communication
Succinct, decisive, imaginative
Dramatic influence on brands, at inception or in transformation
Talented brand experts established in their local cultures and specialisms
Insightfulness, intelligence, business acumen
Astute positioning and powerful communication
Succinct, decisive, imaginative
Dramatic influence on brands, at inception or in transformation
Talented brand experts established in their local cultures and specialisms
How and where to DISCOVER THE STAND-OUT POTENTIAL of your brand
"David has a special gift that's hard to put into business language (but)... if you have a brand that you want to love, protect, nurture or build, he has something incredibly valuable to offer. An uncanny ability to find his way right to the heart of a brand promise or proposition."
Glenn Manoff, CCO, Trustpilot
Glenn Manoff, CCO, Trustpilot
WHY BRAND FORESIGHT?
We help find the very best in a brand.
In the dash for rich data and transformative process, it's vital we keep sight of one overarching reality: that business growth flows from understanding and ideas; from looking beyond the algorithm to the humanity.
Our research is exceptional at identifying opportunity in market and developing powerful insight. But with us, this is the start, not the end, of the process.
Indeed, we receive our highest accolades for the synthesis that follows; for our ability to envision the greatest potential in a brand or an idea; and for the confidence and inspiration we bring to brand teams.
We are not fortune-tellers. But, say our clients, we understand the interplay of people, creativity and commerciality. We find what works and why and show what will work and how.
Brand Foresight — where insight is the start.
We help find the very best in a brand.
In the dash for rich data and transformative process, it's vital we keep sight of one overarching reality: that business growth flows from understanding and ideas; from looking beyond the algorithm to the humanity.
Our research is exceptional at identifying opportunity in market and developing powerful insight. But with us, this is the start, not the end, of the process.
Indeed, we receive our highest accolades for the synthesis that follows; for our ability to envision the greatest potential in a brand or an idea; and for the confidence and inspiration we bring to brand teams.
We are not fortune-tellers. But, say our clients, we understand the interplay of people, creativity and commerciality. We find what works and why and show what will work and how.
Brand Foresight — where insight is the start.
"David is structured in his thinking and a great communicator... able to engage across the spectrum of stakeholders from the insights and brand teams all the way to the board and CEO."
Shirley Wong, Head of Strategic Insight, Three.
Shirley Wong, Head of Strategic Insight, Three.
"David is a world-class research operative. His straight-talking, no-nonsense approach is refreshing when you want to produce the best work.... His understanding can be game-changing for any business."
Robin Gadsby, Founder and CEO, Forever Beta
Robin Gadsby, Founder and CEO, Forever Beta
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