UNDERSTANDING PEOPLE, CULTURES, AND MARKETS; CRAFTING DRAMATIC BRAND PURPOSEH2 Partners is synonymous with David Hopper, an independent brand research strategist of 25+ years international experience.
Our work is a synthesis of market understanding and brand semiology. From thoughtful research insight, we help craft strategy and communication and develop astute and dramatic positioning ideas. Cognisant of business realities today, we identify the best of brand possibilities for tomorrow - brand foresight. Results and recommendations are presented succinctly, decisively, imaginatively. Radical, sensitive, intelligent ideas mean that our work has a direct influence on brands, at their creation or in their transformation. We avoid corporate orthodoxies and delegation. Where the task demands it, we network with like-minded and talented brand experts, established in their local cultures and specialisms. We are adroit, focused, positive.... We know how and where to look to realise the stand-out potential of our clients' brands. |
"I have worked with David since the 1990s. He is, in my opinion, unrivalled in the area of positioning and re-positioning brands. David doesn’t simply generate customer insight, he also unlocks customer foresight. In so doing, he is able to envision the full potential of a brand, where it will sit in the mind of the customer and how this can be communicated persuasively - a very rare skill, but one that David consistently provides, having helped me deliver numerous strategic paradigm shifts for clients as diverse as Orange, Hiscox, O2, Asda and Glenfiddich."
Charles Vallance, Founding Partner VCCP "I have had the pleasure to work with David in some very different companies with very different cultures. In my opinion, he is one of the leading researchers in brand strategy: brave in his approach and global in his outlook – which has led to radical and creative recommendations and shifts in thinking, including the very successful rebrand of O2 soon after the exit from BT. David is structured in his thinking and a great communicator. He is able to engage across the spectrum of stakeholders, from the insights to brand teams, all the way to the board and CEO. I look forward to the next time we will work together."
Shirley Wong, Head of Strategic Insight, Three |
