"David doesn’t simply generate customer insight, he also unlocks customer foresight... to envision the full potential of a brand, where it will sit in the mind of the customer and how this can be communicated persuasively - a very rare skill.”
Charles Vallance, Founding Partner, VCCP

UNDERSTANDING PEOPLE, CULTURES, AND MARKETS; CRAFTING DRAMATIC BRAND IDEAS 

H2 Partners and David Hopper serve brand custodians by researching markets and planning strategy.  To the task we bring a unique mix of insightfulness, intelligence, and business realism born of immense home and international experience. 

We excel in market understanding and brand semiology, typically derived from research and ethnography. We can then help craft strategy and communication and develop astute positionings.

Radical, sensitive, intelligent ideas mean that our work has a dramatic influence on brands - at inception or in transformation.

Results and recommendations are presented succinctly, decisively, imaginatively. We avoid corporate orthodoxies and delegation. Our network is of like-minded and talented brand experts, established in their local cultures and specialisms. 

We know how and where to look to DISCOVER THE STAND-OUT POTENTIAL of our clients' brands.

"I have worked with David since the 1990s. He is, in my opinion, unrivalled in the area of positioning and re-positioning brands. David doesn’t simply generate customer insight, he also unlocks customer foresight. In so doing, he is able to envision the full potential of a brand, where it will sit in the mind of the customer and how this can be communicated persuasively - a very rare skill, but one that David consistently provides, having helped me deliver numerous strategic paradigm shifts for clients as diverse as Orange, Hiscox, O2, Asda and Glenfiddich."   
Charles Vallance, Founding Partner VCCP

"I have had the pleasure to work with David in some very different companies with very different cultures... He is one of the leading researchers in brand strategy: brave in his approach and global in his outlook – which has led to radical and creative recommendations and shifts in thinking, including the very successful rebrand of O2 soon after the exit from BT. David is structured in his thinking and a great communicator. He is able to engage across the spectrum of stakeholders, from the insights and brand teams, all the way to the board and CEO. I look forward to the next time we will work together."
Shirley Wong, Head of Strategic Insight, Three 

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Understanding business and social realities of today - identifying the best of brand possibilities for tomorrow - BRAND FORESIGHT

"I'd say that every meeting, from the most casual to the most formal, can still astound."
​Simon Randall, CEO, Pimloc

"David is structured in his thinking and a great communicator... able to engage across the spectrum of stakeholders from the insights and brand teams all the way to the board and CEO."
​Shirley Wong, Head of Strategic Insight, Three.