"Working with David is a joy. Sharp consumer insights, clear direction, zero fluff. But the best bit is his ability to reveal the real potential of your brand and show how you might bring it to life."
Emer McCarthy, Head of Brand Strategy, Paddy Power.
Emer McCarthy, Head of Brand Strategy, Paddy Power.
CLIENT BRANDS AND AGENCIES - OUR BREADTH OF EXPERIENCE
Reporting to all levels of decision-making
Our clients, UK and abroad
Plus not-for-profit organizations, healthcare sector, geo-political groups and sports bodies
And leading communications agencies co-engaged worldwide on these brands
We are members of the AQR, ICG, and Market Research Society Company Partner Scheme
Plus not-for-profit organizations, healthcare sector, geo-political groups and sports bodies
And leading communications agencies co-engaged worldwide on these brands
We are members of the AQR, ICG, and Market Research Society Company Partner Scheme
|
Anyvan
Asda Bollinger Bosch Chivas Brothers Clipper Tea Compare the Market Denhay Emirates Estrella Damm First Drinks Brands Freeformers Freshfields Bruckhaus Derringer Global Radio Helvar |
Hiscox
HSBC Innis & Gunn Lebara Macsween of Edinburgh McDonald's Meantime Molson Coors More Th>n MyBuilder Nationwide Neff Nokia/Microsoft Telefonica/O2 |
OMG Life
OnePlus Pimloc RateSetter Raynal et Cie Remy Cointreau Royal Unibrew SABMiller Sloggi/Triumph International Standard Life Threshold Sports Topaz Ireland Trustpilot WyzePay The Institute of Practitioners in Advertising |
"David and H2 will challenge your thinking whilst at the same time provide constructive and innovative input to the decision-making process."
Stephen Gray, Managing Director, Royal Unibrew
Stephen Gray, Managing Director, Royal Unibrew
CLIENT TESTIMONIALS
|
“Over the past ten years, David has been my immediate go-to researcher for any project which requires bigger picture thinking. Whilst the currency of research is usually customer insight, David’s real skill is foresight; examining peoples’ lives today, understanding the changing spirit of the times, and identifying how brands can realise their full potential within the context of these broader cultural and social shifts. The result is transformative and grounds for far-sighted and far-reaching brand positioning in actionable communication strategy. He’s also a pleasure to work with, and a genuine strategic game-changer.”
Matt Wyatt, Executive Planning Director, Snap LDN |
"I have enjoyed working with David over many years, first, in my role as Brand Director on Peroni, then as Director of Global Brands SABMiller PLC. David provided clear consumer insight and market context on both our brand strategy and communications, enabling us to develop ground breaking campaigns that challenged the existing category norms. It is fantastic to be still working with H2 Partners as we again look to develop world class brand communications."
Chris Taylor, Co-Founder, T&C Brands |
|
"I have worked with David since the 1990s. He is, in my opinion, unrivalled in the area of positioning and re-positioning brands. David doesn’t simply generate customer insight, he also unlocks customer foresight. In so doing, he is able to envision the full potential of a brand, where it will sit in the mind of the customer and how this can be communicated persuasively - a very rare skill, but one that David consistently provides, having helped me deliver numerous strategic paradigm shifts for clients as diverse as Orange, Hiscox, O2, Asda and Glenfiddich."
Charles Vallance, Founding Partner, VCCP |
"We have worked with H2 Partners for more than 10 years now, on a variety of international brand positioning and NPD projects. They bring a huge degree of intellectual clarity, finding ways to go deep into what drives our target consumers and what resonates most powerfully about our brands, whilst simultaneously communicating findings in ways that are clear, considered, actionable. David is one of the most effective research partners we have in getting our marketing and insight teams to really think, and has been integral to our success and development."
Tim Stanbridge, Head of Insights and Effectiveness, Pernod Ricard |
|
"David inhabits the world of ideas, brands and people, but is a master in understanding and explaining how these intersect. His gritty appreciation of current attitudes and beliefs coupled with a razor sharp ability to plot future brand opportunities has helped me on strategic, brand and product development challenges at Nokia, Autographer and now Pimloc, a new technology start-up. A trusted researcher, planner, advisor, and futurist in one complete package, David has demonstrated a remarkable aptitude for spotting how to leverage our assets whilst simultaneously keeping us grounded in current and business realities. Whatever the brief, David can be relied upon to deliver relevant, decisive and motivating answers, and having worked with him for the last 18 years, I'd say that every meeting, from the most casual to the most formal, can still astound."
Simon Randall, CEO, Pimloc |
"I met David in 2003 as I joined Nokia to help launch the new era of services. The clarity of his thinking, the persuasiveness of his research, and the credibility of his delivery cut through to tough audiences and mainlined into the decisions that shaped what Nokia did. He brings a depth of experience, a calibre of intellect, and an understanding of digital consumers that is still, years on, unrivalled among the many smart people I’ve worked with. Since then, he has helped me develop a wearable tech brand for Oscar winning OMG plc, digitally transform a global bank, and more recently steer the AnyVan brand to market leadership. Whether global positioning project or local launch challenge for a digital startup, David is able to synthesise unfathomable complexity into light-bulb clarity."
James Ebdon, Marketing Director, Anyvan |
|
"I have had the pleasure to work with David in some very different companies with very different cultures... He is one of the leading researchers in brand strategy: brave in his approach and global in his outlook – which has led to radical and creative recommendations and shifts in thinking, including the very successful rebrand of O2 soon after the exit from BT. David is structured in his thinking and a great communicator. He is able to engage across the spectrum of stakeholders, from the insights and brand teams, all the way to the board and CEO. I look forward to the next time we will work together."
Shirley Wong, Head of Strategic Insight, Three |
"David has worked successfully for Champagne Bollinger from 2016 , conducting our global brand audit and workshops in order to build the brand positioning. With his international expertise, he has been able to manage workshops with different nationalities in France, the UK and the USA, demonstrating his strong capability to identify consumer insights and to turn them into actionables. Thanks to his hard work and commitment, he became a permanent friend of the Bolly family!"
Charles-Armand de Belenet, Directeur Générale Champagne Bollinger |
|
“Whether providing and developing insight in evolving brand strategy or providing the resource and structure to gather market, product and consumer insight, David and H2 Partners will challenge your thinking whilst at the same time provide constructive and innovative input to the decision making process. David has successfully executed a number of projects for Royal Unibrew UK&I, such as on the Supermalt brand and including new product launches. His approach is bespoke and collaborative, he has an articulate communication style and has the ability to work cross functionally as well as with our global stakeholders. I would highly recommend.”
Stephen Gray, Managing Director, Royal Unibrew |
"Innis & Gunn has worked with David on multiple projects over the last 16 years. He is easy to work with, really ‘gets’ our business, and helps us understand brand from the position of the consumer. We have always found his approach and insights to be incredibly valuable in shaping and enhancing our strategy. And speaking personally, I really enjoy working with David."
Dougal Sharp, Founder and Master Brewer, Innis & Gunn |
|
"J’ai eu l’occasion de faire H2 sur un projet de repositionnement... dont j’avais la charge. David possède une réelle expertise sur les questions relatives au positionnement de marque. Ses conseils ont été précieux pour construire des concepts pertinents destinés à susciter un maximum de réactions auprès de groupes de consommateurs culturellement très différents. Par son approche méthodologique rigoureuse et sa capacité à lire chez le consommateur “au-delà des mots“, nous sommes arrivés à un résultat extrêmement clair en termes de positionnement et d’orientation stratégique: le travail qui en a découlé nous a d’ailleurs permis de développer nos parts de marché de manière très significative."
Grégoire Vincent, Directeur Marketing Transverse, Cemoi Chocolatier Français |
"David and I worked closely together at Nokia, Microsoft and more recently on a number of our clients. David’s superpowers are centred around unlocking the red threads between consumer intelligence, brand and product positioning. David has an encyclopaedic brain when it comes to the pitfalls most businesses must avoid, what’s happening across current major meta trends and consumer trends. His insights unlock brilliant ideas that change businesses."
John Nichols, Co-founder, BridgeF61 “I clearly remember the day David delivered his point of view. Having spent time looking at our numbers and talking extensively to our customers, he told us that we needed to behave like the big confident warm brand we were. Our advertising needed to do more than sell. It needed to signal. Partly as a result, the next 12 months we made the best advertising O2 ever did. I saw it in groups. They couldn’t put their finger on it, but they said O2 seemed different. We became exciting; electric; and everywhere, it flew through in our numbers, where we overtook Vodafone in contract customers and gained total market share. It was a fun time. We all owe a lot to David’s big thinking about brands. And the team still talk about it."
Paul Dervan, CMO, National Lottery, Author Run With Foxes |
